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| The Missing List
is a unique and powerful promotional vehicle
designed to route your message to finely
focussed and highly motivated consumers.
With our dual emphasis on professional and
private users the Missing List is an equally
applicable to B2B and B2C campaigns. |
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| The Missing List process
streams users into four groups. |
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| [1] Police |
| [2] Institutional (Government, Local Authority, Charities) |
| [3] Commercial |
| [4] Private (General Public) |
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| Integral to the functionality
of the Missing List is the automatic customisation
of pages to suit the needs and permissions of
each group. This enables us present our clients'
promotional message to the most appropriate
audience with great accuracy. |
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| There are six forms of
promotional activity available on the missing
list. |
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| Advertising |
| Sponsorship |
| Product
Placement |
| Advertorial |
| Product/Service
Anouncements |
| Text
Links |
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| Advertising |
| The Missing List is constructed
to provide an unobstructed 160 pixel wide column
(compatible with Skyscraper and Wide Skyscraper
formats) throughout the site specifically devoted
to clients' promotional message. Advertising
can be precisely targeted to meet the clients'
promotional objectives because the Missing List
process so clearly defines user interest, |
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| Sponsorship |
| The Missing List, by it's
very nature, covers EVERYTHING. Within this
ultimately broad remit has been created 50 categories
and subcategories each of which are available
for sponsorship. The sponsor's message appears
on the category 'home page' and also penetrates
vertically through the Missing List into the
category untlity pages (search, appeal, recording
forms, results pages, etc). |
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| The Missing List features
large areas of non commercial and/or user generated
editorial (eg Safety Advice). These are effectively
public services messages and also present opportunities
for sponsorship. |
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| Product
Placement |
| The Missing List is a
highly visual experience. There are strategic
positions on the home page and throughout the
site where there are opportunities for clients'
who wish to provide branded product images.* |
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| Advertorial |
| Clients with products
or services that lend themselves to a 'softer'
promotional approach may consider either submitting
existing editorial or commissioning new editorial
that feature their product/s or services/s.* |
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| Product/Service
Anouncements |
| Bringing a new product
or service to the market? Send us the story
and we will enter it is our announcement section.*
You can also send us the product (or service
description) and we will conduct our own review. |
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| Text
Links |
| Within the editorial
content of the Missing List there are numerous
opportunities for text/promotional links
to clients' sites. And clients are welcome
to submit with links to promotional sites. |
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| To discuss the exciting
promotional opportunities that await you on
the Missing List call 0845 500 2015 or contact
us >> |
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